Start Learning
Congratulations! You just took the first step on your journey into the core concepts of Marketing AKA the Basics of Marketing.
With literally just a few clicks and 20-40 minutes of reading, you can go from absolutely zero knowledge to confidently being able to answer the question “What is Marketing?”
How It Works
First, this question is directly answered by presenting the Foundations of Marketing, which simultaneously clarify what Marketing is not. This abstract information is then paired with a basic Marketing strategy outline to give it concrete context.
Second, major Topics are outlined. By understanding the broad mechanisms behind Marketing, such as its history and its relationship with business, one can better understand how Marketing functions in the world around us.
Finally, some Tidbits are defined, addressing small, but important, aspects of Marketing. This section largely consists of defining terms and ideas in Marketing that will be encountered repeatedly.
By piecing together the Foundations of what Marketing actually is, the Topics of how Marketing operates in the world around us, and the Tidbits of various foundational concepts in Marketing, this website offers a holistic understanding of what the term “Marketing” encompasses.