Dichotomies in Marketing
Traditional vs. Digital
Basically, everything before computers vs. Computers
Traditional
- Print (newspaper, magazines, direct mail, flyers, posters, etc.)
- Billboards
- Radio
- TV
- Cold Calls
Digital
- Everything Websites (SEO, PPC, Social Media, etc.)
- Content Marketing
Strategy vs. Tactics
Plan to achieve a grand goal vs. actions to achieve objectives towards grand goal
Outbound vs. Inbound
Push marketing (interruptive) vs. Pull marketing (attractive)
In-House vs. Consultant
Focused with budget and slower vs. dynamic with slim funds and fast
Organic vs. Paid
Organic marketing
- Utilizes un-paid marketing tactics
- Aims to attract audiences and increase brand awareness authentically
- Generally takes longer and is harder to measure, but builds stronger brand and audience
- Examples: SEO, Social Media content, Guest Blogging
Paid Marketing
- Utilizes paid (inorganic) marketing tactics
- Aims to target, reach, engage, and convert audiences quickly
- Generally quicker and more measurable, but more expensive too
- Examples: PPC ads, Display ads, Influencer Marketing, Sponsorships