Niches & Careers

What’s a Niche?

From the perspective of a person looking to work in Marketing, a Niche is simply a marketing specialization. As occupations and industries become more complex, more and more niches come into existence.

Niches consist of two parts: skills and industries AKA what you can do and who you can do it for.

Skills are the meat and potatoes of any niche, and the industry is the flavor of how you tailor those skills to best satisfy industry-specific challenges.

What Kinds of Marketing Niches are There?

Marketing Niches are defined by various combinations of skills and industries:

Soft Skills
- Emotional Intelligence
- Communication
- Creativity
- Leadership
- Adaptability
- Problem Solving
Hard Skills/Marketing Tactics
- (Copy)writing
- (Graphic) Design
- Branding
- Analytics
- Public Relations
- Traditional
  - Print
  - Billboard
  - TV
  - Radio
  - Events
  - Phone
- Digital
  - SMS/Email
  - SEO
  - PPC
  - Social Media
  - Content
  - Influencer/Affiliate
  - Programming
  - Marketing Technology (Integrations, Networking, Data Management, etc.)
  - Web Development
Industries
- Architectural, Engineering, and Construction (A/E/C)
- Automotive
- Consumer Packaged Goods (CPG)
- Education
- Entertainment
- Healthcare
- Manufacturing
- Pharmaceuticals
- Retail
- Transportation
- Many, many, MANY more