Strategy vs. Tactics

Strategy

• Overarching plan to achieve a goal
• Objectives as benchmarks

Tactics

• Branding
• Writing
• Design
• PR
• Analytics
• Traditional
  • Print
  • Billboard
  • TV
  • Radio
  • Events
  • Phone
• Digital
  • SMS/Email
  • SEO
  • PPC
  • Social Media
  • Content
  • Influencer/Affiliate