Privacy Policy

Last updated: August 13th, 2024

By using this website, you agree to this privacy policy. Please read it.

This Privacy Policy describes the practices of the Basics of Marketing (“Basics of Marketing”, “BoM”, “we”, or “us”) with respect to personal information we collect through this website https://basicsofmarketing.com/ (“Site”).

We highly prioritize the privacy of our clients and strive to maintain the confidentiality of the personal information entrusted to us. In addition to federal privacy regulations, we ensure that individual state privacy laws are met as well, such as those of California, Colorado, Connecticut, Iowa, New York, Utah, and Viriginia.

To be able to best perform our services for our clients and to aid anybody that comes to our website in having their needs met, we maintain necessary records of personal data. This data is recorded, transmitted, and accessed according to all applicable guidelines and regulations.

Information That Is Collected and How It Is Collected

We collect personal information that you voluntarily provide when you visit our site. For example, we collect information about you when you:

Visit the Site
Interact with the Site
Contact us with our provided contact information

The personal information we collect may include your first and last name, telephone number, email address, communication preferences, and any other information you provide.

Certain information is automatically collected when you visit our site (“Technical Information”). Technical Information may include the IP address of your device; the type of browser, device and operating system you use; other identifiers associated with the device you use to access our Site; the pages you visit and the features you use, including dates and times; and if you navigated from or navigate to another website. We may collect Technical Information through the use of cookies, web beacons, local shared objects, identifiers or technologies as they may become available or change over time. We may track the total number of visitors to our site, the number of visitors to each page of our Site, whether visitors share our Site with others, and the domain names of our visitors’ Internet service providers. We may also collect information regarding the effectiveness of our email or other communications, such as whether you open an email or SMS we send to you. Please note that third party ad networks and service providers may receive Technical Information and use and disclose such Technical Information for their own purposes, subject to their own privacy policies. You can opt out of delivery of targeted advertising to you by multiple ad networks by visiting http://www.aboutads.info/choices/.

Google Analytics

We utilize Google Analytics to collect data about the use of this Site. Google’s ability to use and share collected information from user sessions on this Site is governed by their Terms of Service. How Google uses information from sites or apps that use their services. Google Analytics collects the IP address assigned to you, instead of other identifying data, and various metrics of information such as the source of user traffic, how long users interact with the Site, what pages users visit, what inputs a user makes on the Site, the geographic location of the user’s IP, how often a unique user visits the Site, and other metrics pertaining to your user session. We use the information we receive to improve the Site and inform our operational decisions. We do not use Google Analytics to collect personally identifiable information. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. You can opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

Cookies

We use cookies to allow users to submit information, to analyze our website traffic to enhance functionality and performance, to customize this site for return visitors, and to ensure security and prevent fraudulent activity. These cookies can be necessary, performance, functionality, or targeting cookies. Third-party plugins/add-ons may also install cookies depending on their requirements. It is not required that any cookies on this site be accepted. You can choose to either accept or reject the use of cookies via the banner that appears at the bottom of the Site during your initial visit and via the “consent preferences” icon located in the lower-left corner of the site thereafter. Be aware that disabling cookies may affect the functionality and features of the Site.

It is also possible for users to select web browser settings that transmit a “Do Not Track” signal to visited websites. BoM respects the privacy and choices of all users of our Site and follows proper regulations in adherence with these signals.

How Collected Information is Used

We use personal information we collect through our site to contact you, to provide you with information that you have requested, to provide additional information which we believe may be of interest to you, to enhance or improve the site, to comply with state and federal regulations, and to otherwise operate our business.

Information Security

We maintain administrative, technical, and physical safeguards for the Site and its infrastructure, designed to protect against loss, misuse or unauthorized access, disclosure, alteration or destruction of the personal information we collect through our Site. The use of the Internet creates inherent information security risks, and we are not able to guarantee the security of our Site.

Please be aware that electronic communication, such as email, carries particular risks and cannot be guaranteed to be perfectly secure either.

Your Choices and Rights

You may unsubscribe from updates and further email contact by contacting us at https://basicsofmarketing.com/contact/. Please note that you may continue to receive non-promotional communications to the extent permitted by law. Your browser and your device may enable you to limit the use of cookies and other technologies used to collect Technical Information. You should consult documentation for your browser or device for more information about exercising these options. Please note that you may not be able to use all the features of our Site if you limit the Technical Information you share with us. To request details of or to rectify or delete any personal information we hold about you, please contact our data officer via the contact form at https://basicsofmarketing.com/contact/. We will handle any such request in accordance with applicable law. Please note that we may take reasonable steps to verify your identity before implementing your request. In the event that we deem it not possible to fulfill a request, you have the right to appeal our decision, according to applicable state law.

Data Retention

Your personal information will not be stored for longer than necessary for the purposes for which they were collected or as required under applicable retention policies and/or in accordance with applicable law.

Sharing of Personal Information

While we maintain the right to be able to do so, we do not sell personal information to third-party companies or entities. The confidentiality of our users’ data is very important to us.

We may share personal information with third parties in the following circumstances:

When authorized by you.
With third party service providers retained to perform services on our behalf. These service providers are not authorized to use or disclose the information except as necessary to provide services to us.
To analyze and understand how our services are used, enabling us to enhance user experience and optimize our offerings.
To send you promotional materials and advertisements that may be of interest to you, with your consent where required by law.
To comply with legal obligations, such as responding to subpoenas, court orders, or other legal processes.
When we believe disclosure is necessary or appropriate to prevent physical harm or financial fraud or theft, or in connection with an investigation of suspected or actual illegal activity.
In connection with the sale or transfer of all or a portion of our business or assets to a third party.

Such circumstances involve or would involve third parties in the following categories:

Service Providers: Companies that perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
Advertising Partners: Third-party advertising networks and social media platforms that deliver targeted advertisements.
Legal Authorities: Government agencies or other third parties as required by law to enforce our terms, protect our operations, or comply with legal obligations.

Third parties with whom we share your data are required to adhere to appropriate data protection and privacy laws. We ensure that these parties:

Use your data only for the purposes specified in this section.
Implement adequate security measures to protect your data from unauthorized access, disclosure, or misuse.
Comply with applicable laws and regulations regarding data privacy and protection.

You have the right to access, correct, or delete your personal data that we share with third parties. If you wish to exercise these rights, please contact us via the contact form at https://basicsofmarketing.com/contact/.

Consent to Receive Text Messages, Calls, and Emails

When sharing contact information with us, you are asked to consent to being contacted via email, voice call, and SMS messages. In consenting to be contacted via your provided contact information, you provide us and our agents permission and authorization to send email and SMS messages to the provided email address(es) and phone number(s), as well make voice calls to provided phone number(s). This consent may be rescinded at any time by contacting us via the contact form at https://basicsofmarketing.com/contact/.

Liability

In no event will we be held liable for any consequential, special, indirect, or other damages in connection with this policy or the use of this Site.

Updates

This privacy policy may be revised and updated any time. Please check this page periodically for any amendments and modifications. If you have any questions about this privacy policy, please get in touch by contacting us via the contact form at https://basicsofmarketing.com/contact/.